Reaching your target audience with video

Almost 50% of internet users look for videos of a product or service before visiting a store

Consumers viewing habits are ever changing, with more options than ever for consumers to find and research a product or service before making a purchase. Today’s consumers are internet savvy, with 97% going…

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5 Essential PR Tips for Small Businesses

Small businesses can get a big boost from utilizing public relations. Creating a public relations campaign to fit the needs of your small business will require focus, time and effort; but doesn’t have to bust your budget. Here are a few tips to keep in mind when considering a public relations campaign:

  1. Create a press kit. Your business press kit should be a digital compilation of background documents including executive bios, headshots, hi-res logos, ‘about us’ information, and videos to introduce yourself to the media. If you sell products, product descriptions with hi-res images and videos should also be included. The easiest place to store your press kit is in a sharable, online folder, like DropBox. This way, if the media ever requests your press kit you can send a link for download- rather than a very large file. Folders within press kits should be clearly labeled, and easy to navigate for the media.


  1. Set up Google Alerts for your business, your competitors and any topics that you could be considered and expert on. It is important to be aware of how your competitors are positioning themselves, and to know whenever you are mentioned in the media. Consider setting up free Google Alerts for your business, competitors, as well as a few key industry words. This will allow you to stay up on any breaking news, which can be a pivotal time to reach out to media to secure opportunistic stories. If you receive an alert for an article you really enjoy, you may want to consider reaching out to the author to compliment them on the story, and offer to lend your expertise for any future features.


  1. Be pro-active and look for opportunities to position yourself as an expert. Connect with your local TV stations, newspapers, bloggers and social media influencers to explore  opportunities to lend your expertise to a column, story or article. Writing content is mutually beneficial, and if you are lucky enough to secure a column online it may also help boost your SEO (Search Engine Optimization).


  1. Draft an opinion-editorial. Is there something happening in the media that you want to comment on or in an area of your expertise? Are you launching a new product, or noteworthy marketing campaign? Maybe you have an opinion that you need to get out there, in your own words? Consider drafting an op-ed to share your news or opinion. A quick Google search will give you guidelines for submitting op-eds to different media outlets. Be sure to look up the Editor of editorials for the news outlet you are looking to be featured in.


  1. Take time each day to find opportunities to connect with the media, bloggers and social media influencers.Start by running a quick Twitter, facebook or Google search of journalists putting out queries- or subscribing to HARO (Help a Reporter Out), a series of free daily e-mail alerts that connect journalists on deadline with relevant experts and brands.

As important as public relations is to building and sustaining a successful business, small business owners are busy and often good public relations practices fall by the wayside.

If you are short on time but looking to build brand awareness, consider working with a PR agency, that focuses primarily on servicing small business clients. Not all public relations agencies require hefty annual retainers. Many PR professionals will work with small businesses on a month-to-month or project basis.

If you are looking for a PR agency in the greater Tampa area, be sure to check out ARK Public Relations at Small businesses often have the best stories to tell, let us help you tell yours.


Tampa Dads Create Device to Prevent Hot Car Deaths

Two Florida fathers are doing their part to make sure no child ever dies in a hot car again.

Fadi Shamma and Jim Friedman, who are neighbors in Tampa, created Sense-A-Life, a two-stage device that uses sensors to remind parents or caretakers to take a child out of a car.

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Dads Invent Simple Device To Prevent Hot Car Fatalities

As we head into warm-weather seasons, parents are reminded of the tragedies that occur each year when small children are accidentally left in hot cars.

Two dads from Tampa, Florida have developed a product which they say will prevent hot car fatalities and give parents peace of mind. It’s called Sense-A-Life…

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Two Dads Invent Device to Prevent Kids From Being Left Behind in Hot Cars

In a busy world full of distractions and distracting devices, one product could turn out to be the difference between life and death. Sense A Life is the creation of two Florida fathers who hope to prevent children from being left behind in hot cars.

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This Dad’s Invention Could Solve the Problem of Kids Left in Hot Cars

Every year in Australia around 5000 children have to be rescued from cars. Many people don’t realize that the temperatures in cars can be 30 degrees hotter than the weather outside, this dangerous heat can cause dehydration, heat stroke and even death.

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How Sense a Life Is Saving Lives

We are all hurt and devastated to read or hear about children dying in car seats. They are left, intentionally or unintentionally in the car where it gets too hot or too cold and they pass away. How can we ensure the safety of our children in our cars?

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Sense A Life is a car seat monitor that could save a life

It’s actually easier than some can imagine to leave a child behind in a car. Sense A Life aims to stop this from happening by acting as a warning to warn parents and caregivers of a child left behind in a car.

There are two parts to the device and the founders say…

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Some truly useful tech: A sensor for your child’s car seat

A Washington Post Magazine story about children accidentally left in cars has haunted me for years.

The story, called “Fatal Distraction” and published in 2009, centered on the horrifying mistake that can lead to a child’s death. What’s more confounding is…

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ObservaMé Fitness Apparel Solves Fitness Tracker Problem

Boston, MA, April 15, 2017 –(– ObservaMé 618 (pronounced ob-serve-a-may), simply means “watch me,” and is a brand-new fitness apparel line that incorporates both function and fashion for wearable technology fitness trackers. The Tampa, FL based brand is…

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